Real-Time Insight Augmentation

Ohja.ai developed a fully automated AI-powered service, accessible via Application Programming Interface (API), that integrates seamlessly into Interrogare’s digital questionnaires through simple HTTP calls.
The solution works autonomously, ensuring that every free-text response is instantly analyzed within the context of the research field. Whenever additional detail is needed, the system generates targeted follow-up questions designed to elicit richer, more actionable answers—perfectly aligned with Interrogare’s commitment to methodological rigor and innovative research methods.

Key Features:

Real-Time Analysis: Each submitted free-text response is immediately evaluated. Using a combination of advanced rule-based criteria (such as minimum text length or presence of keywords) together with state-of-the-art Large Language Models (LLMs), the service classifies physician responses as either sufficient or requiring follow-up.‍

Dynamic Follow-Up Generation: When a response is deemed to require follow-up, the API generates context-specific additional questions. These follow-ups are crafted to meet Interrogare’s stringent quality standards, ensuring that the collected data is both meaningful and usable for their healthcare clients.

Follow-Up on Equal Footing: A key requirement for physician acceptance was that follow-up questions be formulated with medical accuracy and professional relevance. The system therefore accounts for both the specific disease and medication being discussed, as well as the respondent’s own wording. Handling domain-specific terminology was essential, as general-purpose LLMs are not trained on specialized medical language.

Seamless Integration: The custom-built API was designed for effortless integration into Interrogare’s IT infrastructure. By leveraging a REST interface, the AI-based enhancement could be embedded directly into digital questionnaires, operating autonomously and delivering results within seconds—without manual intervention and fully aligned with Interrogare’s full-service capabilities.

Data Privacy & Compliance: All data processing and cloud hosting take place within the EU and strictly comply with European data protection regulations. Communications and data storage adhere to the highest security standards, particularly in cases where personally identifiable information (PII) may appear in free-text responses—an essential consideration for Interrogare as a healthcare market research institute.

Technical Implementation

The cloud service was designed to function independently and at scale:

REST API Integration: Interrogare’s questionnaires send real-time HTTP requests to the service. Each call processes a free-text response, returns a classification, and—if necessary—a tailored follow-up question.

Hybrid Analysis and Generative AI in Real Time: The system combines heuristic methods with LLM-based classification to assess response quality. Additional contextual data (such as domain-specific terminology) are incorporated to refine the analysis and guide the generation of follow-up questions. The generative component includes safeguards to prevent inappropriate output. To ensure a smooth survey experience, model selection and invocation were optimized so that even with follow-up generation, average response time remains below 1.5 seconds.

Cloud Deployment with Cost-Efficient Scalability: The service is hosted in “serverless” container deployments within the EU, ensuring GDPR compliance. This setup enables automatic scaling based on demand, with consumption-based pricing: additional service instances spin up as demand rises, and scale back during low-usage periods.