AI-Powered Talent Sourcing

Unlocking the Passive Candidate Pool for a Manufacturing Leader

Introduction

Our Client

Jacob Rohrsysteme is a leading European manufacturer of modular pipework systems, renowned for its quality and innovation in industrial applications for over 90 years.

Their Case

The company was grappling with the high costs and slow turnaround times of traditional job postings, leaving key positions vacant for months. They sought an innovative solution to proactively identify and engage top-tier talent that wasn't actively looking for new opportunities.

Facts

Customer:

Jacob Rohrsysteme

Services Provided:

Custom Recruiting Tool

Tech & Tools:

LinkedIn, Airtable, Make, Clay

Duration:

2 Months

Challenges

High Recruiting Costs

Expensive job postings on major platforms were yielding a low return on investment and straining the recruitment budget.

Accessing Passive Talent

Traditional recruiting channels were failing to reach a large pool of qualified, experienced candidates who were not actively job hunting.

Lacking Predictive Insights

The team lacked effective tools to analyze professional data and predict when a candidate might be ready for a career change.

Approach

We designed a bespoke "Recruiting Assistant System" that adapted our proven AI-powered sales outreach strategies for the talent acquisition domain. The solution was built on two core components:

  • Automated Candidate Identification & Analysis: The system proactively scans LinkedIn to identify profiles matching key job criteria, focusing on passive candidates who are not actively searching. It then enriches these profiles with data points and uses predictive indicators—like average tenure in similar roles—to forecast a candidate's potential readiness for a new opportunity. These high-potential profiles are then segmented into actionable datasets for the HR team.
  • Hyper-Personalized Outreach with Human Oversight: To ensure quality and maintain a human touch, every AI-identified profile is first reviewed and approved by Jacob Rohrsysteme's HR professionals in a custom Airtable dashboard. Once approved, the system, powered by Make.com and Lemlist, initiates a hyper-personalized messaging campaign on LinkedIn. Each message is crafted to reflect the candidate's unique background and align it with the specific opportunity, creating a relevant and compelling touchpoint.

Outcome

The AI-driven recruiting system fundamentally transformed Jacob Rohrsysteme's talent acquisition process, delivering a clear and immediate return on investment. The key outcomes included:

  1. Outstanding Candidate Engagement: The hyper-personalized outreach campaigns achieved response rates exceeding 87%, dramatically outperforming traditional, impersonal recruiting methods and opening conversations with previously inaccessible top-tier talent.
  2. Rapid Success and Scalability: The initial pilot for a few key positions quickly proved the system's value, leading to multiple high-quality interviews. This immediate success prompted the company to expand the solution to cover additional roles across the organization.
  3. Significant Reduction in Costs & Time-to-Hire: By shifting from expensive job postings to a targeted, proactive model, the system significantly lowered recruitment costs. The efficient, automated process also accelerated the hiring cycle, allowing key positions to be filled much faster and proving the project's undeniable ROI.

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Lukas Tenge
Dr. Bassam Mokbel
Wladimir Kossov
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