AI-Powered Content Repurposing

Maximizing Reach for a Regional Economic Development Agency

Introduction

Our Client

WEGE mbH is the local economic development agency for the city of Bielefeld, Germany. It runs the "Das kommt aus Bielefeld" (DKAB) initiative to showcase the region's economic strength and attract talent and investment.

Their Case

The agency's editorial team was manually repurposing detailed articles for various social media channels, a time-consuming process that limited their reach. They needed an automated solution to efficiently transform content while maintaining high quality standards.

Facts

Customer:

Wirtschaftsförderung für Bielefeld WEGE mbH

Services Provided:

WEGE Content Generator

Tech & Tools:

Claude, Gemini, ChatGPT, Airtable, Make

Duration:

2 Monate

Challenges

Inefficient Content Workflows

The team spent significant manual effort adapting single articles into unique posts for LinkedIn, Instagram, Facebook, and newsletters.

Limited Audience Reach

The slow, manual process created a bottleneck that restricted the volume of tailored content, limiting visibility and engagement across key channels.

Maintaining Quality Control

Any automated solution needed to include a "human-in-the-loop" to ensure every generated post met the agency's high editorial standards.

Approach

We developed a bespoke AI content generator designed to function as an extension of the editorial team. The solution was engineered to be robust, intuitive, and scalable:

  1. Custom Content Ingestion & Scraping: We built a custom scraper that allows the team to simply input a URL from the main DKAB website. The system automatically ingests the article, categorizes its content, and structures the data for the transformation workflow, eliminating manual copy-pasting.
  2. AI-Powered Content Transformation: At its core, the system uses several Large Language Models (LLMs) to intelligently repurpose the source article. It generates tailored drafts for each target platform (LinkedIn, Instagram, Facebook, and newsletters), automatically adapting the tone, format, and length to match the specific audience and channel requirements.
  3. Human-in-the-Loop Interface: The entire solution is managed through a user-friendly Airtable dashboard. This interface serves as both the central content database and the quality control hub, allowing editors to easily review, refine, and approve every AI-generated post before it goes live, ensuring full editorial oversight.

Outcome

The WEGE Content Generator successfully transformed a labor-intensive editorial process into a streamlined, strategic asset, yielding significant improvements in efficiency and reach.

  1. Massively Enhanced Productivity: The automated workflows drastically reduced the time spent on manual content adaptation. This freed up the editorial team to focus on higher-value strategic tasks, such as content planning and community engagement, rather than repetitive formatting.
  2. Increased Visibility and Traffic: By enabling the rapid creation of platform-specific posts, the solution allowed WEGE to significantly increase its content output. This led to higher engagement rates across all channels and a measurable increase in traffic to the main DKAB website.
  3. Scalable and Future-Proof Foundation: The system was designed for future growth. Its flexible architecture allows for the easy integration of additional features, such as automated image generation or sequencing of complex campaigns, ensuring it can evolve alongside the agency's needs.

Testimonial

Wowa is our go-to expert for especially difficult automation problems

With his sharp intellect, he sees the solutions while you're still explaining your problem. If you need to speak with us about strategic topics and complex challenges, feel free to reach out to Wowa.
Wladimir Kossov

Automation & AI Solutions Specialist

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